Back in early 2018, we first launched our Custom Order Program: opening up our supply chain to help other organizations create custom sustainable hats. One of our earliest adopters was the Broome Bird Observatory (BBO), based in Australia. Four years later, we are proud to support many more change-making NGOs like the BBO.

While it is exciting to see a growing number of sustainable product offerings, it's not always easy to distinguish honest companies from green-washing brands that are looking to hop on the bandwagon of “environmentally-friendly” merchandise. Here are some helpful questions to ask yourself while you shop.